Statistics
Statistics of an establishment on Zboží.cz
In the administration at Zboží.cz, under the “Establishment” tab, you will find a link to “Establishment statistics”.
Here you can see statistics for the entire history of your establishment on Zboží.cz. There are summary statistics in graphical display or detailed statistics in CSV format for downloading.
Summary statistics
In the administration, you can monitor statistics according to the placement of offers over a specific period. The graph of the development over a given period shows the criteria you have selected, such as impressions, clicks, cost per click, conversion value, etc.

Detailed statistics
You can track views, clicks, and conversions of offers from individual locations on Zboží.cz. Simply go to the “Detailed statistics” tab in the Zboží.cz administration, where you can select a list of offers displayed over a given period based on your selected criteria. After downloading the CSV file, you can view the specific statistics for each offer.
Impressions or clicks can be from several types of offer placements on Zboží.cz.
Location of offers
Overview of offer placement types and CPC

- Product detail – TOP – listing of offers in the product detail in the “Recommended offers” section, sorted by cost per click and other factors
- Product detail – listing of offers in the product detail in the section “Offers by price”, ordered from the lowest price
- Category listing – listing of separate offers in a specific category
- Search results – listing of separate offers across the whole Zboží.cz
- Category search – listing of separate offers in a specific category, when searching for keywords
Product detail and offer
Product – a card created in the Zboží.cz product database containing the name, description, and image of a product to which e-shops are matched with their offer based on name match
Offer – a separate offer of a specific e-shop
Product detail
What influences the ranking of shops in the Recommended Deals section?
- maximum offer cost per click (MAX_CPC)
- user rating score
- free shipping
- stock availability
- comparison of the offer price against the average market price
- other factors may also be taken into account in the calculation
- offer placement in establishment statistics: product detail – TOP
What affects the ranking of deals in the Deals by Price section?
- offers are sorted by lowest price
- offer placement in establishment statistics: product detail

Search result
Search result after entering a keyword, e.g., “walk-behind petrol lawnmower”. First Zboží.cz searches and displays the products, then, in the “Offers” section, it lists all the separate offers that are relevant to the search query.
What affects the order of shops in the default order?
- maximum offer cost per click (MAX_CPC_SEARCH)
- keyword relevance – search query
- CTR of a specific e-shop item

What is needed for separate offers to display correctly?
In order for separate offers to display in the appropriate category, it is necessary to have a CATEGORYTEXT tag with the exact category name, as indicated in Help, in the XML feed for the specific item.
Category listing
The category listing will show the effectiveness of the separate offers in the categories (without searching).
What affects the order of shops in the default sort?
- maximum offer cost per click (MAX_CPC_SEARCH)
- CTR of a specific e-shop item
- in the category listing, separate offers are always displayed per product

Search in category
The category listing will show the effectiveness of the separate offers in the categories after a keyword search.
What affects the order of shops in the default sort?
- maximum offer cost per click (MAX_CPC_SEARCH)
- keyword relevance – search query
- CTR of a specific e-shop item
- in the category listing, separate offers are always displayed per product

How to measure the effectiveness of a campaign?
In order to evaluate campaigns correctly, you need to deploy a conversion code. This is used to measure conversions, i.e., the number and value of orders from customers who came to your shop via Zboží.cz. Measuring conversions of your online shop on Zboží.cz.