Statistics

Statistics of an establishment on Zboží.cz

In the administration at Zboží.cz, under the “Establishment” tab, you will find a link to “Establishment statistics”.

Here you can see statistics for the entire history of your establishment on Zboží.cz. There are summary statistics in graphical display or detailed statistics in CSV format for downloading.

Summary statistics

In the administration, you can monitor statistics according to the placement of offers over a specific period. The graph of the development over a given period shows the criteria you have selected, such as impressions, clicks, cost per click, conversion value, etc.

Detailed statistics

You can track views, clicks, and conversions of offers from individual locations on Zboží.cz. Simply go to the “Detailed statistics” tab in the Zboží.cz administration, where you can select a list of offers displayed over a given period based on your selected criteria. After downloading the CSV file, you can view the specific statistics for each offer.

Impressions or clicks can be from several types of offer placements on Zboží.cz.

Location of offers

Overview of offer placement types and CPC

Product detail – TOP – listing of offers in the product detail in the “Recommended offers” section, sorted by cost per click and other factors
Product detail – listing of offers in the product detail in the section “Offers by price”, ordered from the lowest price
Category listing – listing of separate offers in a specific category
Search results – listing of separate offers across the whole Zboží.cz
Category search – listing of separate offers in a specific category, when searching for keywords

Product detail and offer

Product – a card created in the Zboží.cz product database containing the name, description, and image of a product to which e-shops are matched with their offer based on name match

Offer – a separate offer of a specific e-shop

Product detail

What influences the ranking of shops in the Recommended Deals section?

maximum offer cost per click (MAX_CPC)
user rating score
free shipping
stock availability
comparison of the offer price against the average market price
other factors may also be taken into account in the calculation
offer placement in establishment statistics: product detail – TOP

What affects the ranking of deals in the Deals by Price section?

offers are sorted by lowest price
offer placement in establishment statistics: product detail

Search result

Search result after entering a keyword, e.g., “walk-behind petrol lawnmower”. First Zboží.cz searches and displays the products, then, in the “Offers” section, it lists all the separate offers that are relevant to the search query.

What affects the order of shops in the default order?

maximum offer cost per click (MAX_CPC_SEARCH)
keyword relevance – search query
CTR of a specific e-shop item

What is needed for separate offers to display correctly?

In order for separate offers to display in the appropriate category, it is necessary to have a CATEGORYTEXT tag with the exact category name, as indicated in Help, in the XML feed for the specific item.

Category listing

The category listing will show the effectiveness of the separate offers in the categories (without searching).

What affects the order of shops in the default sort?

maximum offer cost per click (MAX_CPC_SEARCH)
CTR of a specific e-shop item
in the category listing, separate offers are always displayed per product

Search in category

The category listing will show the effectiveness of the separate offers in the categories after a keyword search.