Displaying of advertisement
If you have an active campaign on Zboží.cz, your e-shop offers will be displayed in several places.
- Search on Zboží.cz
- Displaying Zboží ads
- Advertising of bazaar offers on Sbazar
- Product trailer when searching on Seznam.cz
Search on Zboží.cz
In the search results on Zboží.cz we distinguish two ways in which the advertised offers from the e-shop can be displayed. It is possible both in the product details and in separate offers.
Product
The product card of a given product is created by the administrators and shows a detailed description of the product, pictures, variants, parameters, etc. The product is always classified in a specific category and the click leads to its details. There the customer can choose from the offers of individual e-shops. The requirement for a product card to be created on Zboží.cz is that two or more e-shops offer a specific product on Zboží.cz.
Product cards can be set up as part of our Vendor Cooperation. For orders or questions, please contact zbozi.vendori@firma.seznam.cz.
Separate offer
A separate offer is an offer that the e-shop delivers via XML feed to the Zboží.cz service. It contains its name, e-shop (where it is available), image, selling price and availability as well as additional information (for example, free gift). The offer can be placed in a category (the requirement is to have a correctly filled value for the CATEGORYTEXT element in the feed). The click then leads directly to the e-shop.
Products are displayed in the first positions, followed by separate offers from online shops.
Displaying Zboží ads
Zboží ads are part of the Zboží.cz campaign and appear in Seznam.cz, Sbazar.cz and Obrázky.cz searches.
Offers are placed at the top above or next to the top positions of Sklik’s text ads. We also display product ads in the form of a carousel. On mobile phones, for the time being, offers are displayed below the natural search results.
Advertisement of bazaar offers on Sbazar
On Sbazar we display offers of second-hand, refurbished, used, unpacked goods or goods with damaged packaging, etc.
Product trailer in Seznam.cz search
The product trailer is only displayed on mobile devices. It is a product on Zboží.cz, where individual e-shop offers are paired, and clicks are charged according to MAX_CPC.
