Displaying of advertisement
If you have an active campaign on Zboží.cz, your e-shop offers will be displayed in several places.
- Search on Zboží.cz
- Displaying Zboží ads
- Advertising of bazaar offers on Sbazar
- Product trailer when searching on Seznam.cz
Interesting facts about product advertising
- Product advertising on Seznam.cz (search Seznam.cz, Zboží.cz, Obrázky.cz, Sbazar.cz) allows you to reach up to 64% of the Czech internet population*.
- Year-on-year growth in product search advertising after full deployment in November 2022 is +99%**.
- Don’t forget that Zboží.cz is not just a price guide on the Zboží.cz domain itself, but also Zboží Ads, which can form a dominant part of the traffic.
* Data NetMonitor, October 2022
** Advertisers’ investments, Seznam.cz data, 16.11.2022 – 31.12.2022
Search on Zboží.cz
In the search results on Zboží.cz we distinguish two ways in which the advertised offers from the e-shop can be displayed. It is possible both in the product details and in Zboží Ads.
Product created manually
The manually created product card of a given product is created by the administrators and shows a detailed description of the product, pictures, variants, parameters, etc. The product is always classified in a specific category and the click leads to its details. There the customer can choose from the offers of individual e-shops.
Product cards can be set up as part of our Vendor Cooperation. For orders or questions, please contact zbozi.vendori@firma.seznam.cz.
Product created automatically
Automatically created product is an item that the e-shop delivers via XML feed to the Zboží.cz service. It contains its name, e-shop (where it is available), image, selling price and availability as well as additional information (for example, free gift). The automatically created product can be placed in a category (the requirement is to have a correctly filled value for the CATEGORYTEXT element in the feed). The click then leads directly to the e-shop.
Manually created products are displayed in the first positions, followed by automatically created products from online shops.
Displaying Zboží ads
Zboží ads are part of the Zboží.cz campaign and appear in Seznam.cz, Sbazar.cz and Obrázky.cz searches.
Offers in the search on Zboží.cz are placed between products.
Offers in the search on Seznam.cz are placed at the top above or next to the top positions of Sklik’s text ads. We also display product ads in the form of a carousel. On mobile phones, for the time being, offers are displayed below the natural search results.
Advertisement of bazaar offers on Sbazar
On Sbazar we display offers of second-hand, refurbished, used, unpacked goods or goods with damaged packaging, etc. These offers will be displayed in the product advertisement.
Product trailer in Seznam.cz search
The product trailer is only displayed on mobile devices. It is a product on Zboží.cz, where individual e-shop offers are paired, and clicks are charged according to MAX_CPC.
