Brands

Your brand can be more visible on Zboží.cz. Thanks to the information you send us about your brand, not only will you get a listing in our brand database (LEGO brand example), where all your products will be together, but customers will also get the opportunity to filter by it in the categories on Zboží.cz.

We only add sellers or distributors to the brand database if we find at least 5 products sold on 5 different e-shops. The requirement is that the e-shops must have different owners.

In case of disputed information as to whether it is the manufacturer, we require information about the manufacturer physically placed on the product. Trademark registration is not sufficient proof.

All we need from you to create a record of your brand is a Brand Logo. Send this to databaze@firma.seznam.cz and we will be happy to create your brand record for you.

If you want to better present your brand to customers better, we will add a description and a banner to your brand for a fee. Requests for description additions (even to an existing brand) should be sent to zbozi.vendori@firma.seznam.cz.

What documents do we need for processing?

Your brand logo is displayed in the header of the brand detail and in the detail of the product cards of your products.

  • With a resolution of at least 150 × 150 pixels.
  • The recommended format is PNG or JPG.

The brand banner is a complementary graphic element found in the brand detail. Its content is at your discretion for quality brand promotion. However, avoid using banners with limited time information.

  • The size of the banner must be exactly 515 × 950 pixels (portrait).
  • With white or transparent background.
  • In PNG or JPG format.

Brand description

Prepare materials from which to create a brand description (500-1000 characters including spaces, 2-3 paragraphs).

  • The basic focus of the brand, the main pillars, the technologies used, the information that profiles the brand in the eyes of customers.
  • Focus on the company’s product category descriptions – think in general terms, such as “makes mobile phones”, “is the largest seller of portable DVD players”, etc.
  • Mention only timeless information. Do not write about specific individual products or anything that changes over time (e.g. “the current flagship is the Sony Xperia Z” is inappropriate).
  • Only describe the story of the brand so that the information is still up-to-date (year of creation, founder, etc.).
brand display

Need more help?

If you are still unsure, please contact our consultants.