Starting to advertise

The main advantages of advertising on Zboží.cz

Your e-shop offers are displayed for FREE

You only pay for each visitor who clicks through to your website.

You will be visible where people search

Your offers will be shown to the users who request them. The likelihood that they will buy is thus orders of magnitude higher than with other types of advertising.

Increase your sales

70% of people use a product search engine before making an online purchase. Nearly 1 million shoppers visit Zboží.cz every week. Start selling to them too.

Reach out to customers in your area

People can also sort e-shops by where they can pick up goods. Customers in your area are more likely to prefer you.

A clear overview thanks to the stats

You always know how many people have seen your offer, how many people have clicked on you, how many people have made a purchase. With clear statistics, you are in complete control of your investment.

Increase awareness of your e-shop

People will encounter you regularly on Zboží.cz and remember you.

Two-fifths of users on mobile

45% of people compare prices from their mobiles, which means more than 400,000 real users per month.

Payment for advertising

Cost per click (CPC)

With pay per click, you pay for the clicks on the advertisement – you pay only for those users we have brought to your website through Zboží.cz.

Frequently asked questions

You can register your e-shop in 3 ways. Either in the footer on, in your client zone, or in the administration of your e-shop solution.

Only online shops can register on Zboží.cz.

Domestic online shops must have the following on their website:

  • ID No.
  • contact details (registered office or place of business; e-mail or telephone contact)
  • shopping cart/order form
  • general terms and conditions
  • offers for sale

Foreign online shops can register if the following conditions are met:

  • shop pages are in Czech
  • prices are in CZK
  • shopping cart/order form
  • general terms and conditions
  • offers for sale
  • contact details
  • complaint options
  • prices of delivery to the Czech Republic

You can register another e-shop in the same way as your first e-shop. If you provide the same account as for your first registration, you will see all registrations under one login in the Zboží.cz administration.

Yes, Zboží.cz is a paid service. It is up to you how much of an investment you are comfortable with. Basic prices per click vary according to the sales price of the offers, starting at 0.50 CZK to 3 CZK.

On Zboží.cz you pay only for a click on the offer that leads to your e-shop, not for its display. Your investment will be based on the number of offers advertised, the quality of the XML feed, the cost per click, and the product range. Thus, it is generally not possible to estimate the amount of your investment in advance. Minimum prices per click are based on the sales price of your offers.

There are several ways to top up your credit; see the Credit Top Up tab for more information.

The establishment will be verified after linking to the registration on, which will occur within approximately one business day.

Provided your XML feed is in order, and your credit topped up in the Seznam Peněženka, the offers on Zboží.cz will appear approximately within 4 hours.

The company logo can be uploaded either in the administration interface of, or you can send it to us at and we will arrange the upload. The minimum size is 140 x 140 px.

In addition to your branches where the ordered goods can be picked up, we also support delivery points from the networks of Zásilkovna, Uloženka, Česká pošta, etc. The carriers we support include, for example, DPD, PPL, and Geis. The complete list of supported carriers and delivery point networks is available here.

You can set up information about shipping and delivery points either in the Zboží.cz administration or in your XML feed. You can find more detailed information in our Help section.

Need more help?

If you are still unsure, please contact our consultants.