In order for your campaign to work properly and attract customers searching on Zboží.cz, you need to pay attention to the basic campaign setup.
When you register your e-shop, your campaign is activated automatically. In this case, there is no need for further activation.
If you deactivate the campaign for any reason in the administration at Zboží.cz, you can activate it in the same way in the administration at Zboží.cz in the “Campaign Management” tab, where you enter “Activate Campaign”.
If no clicks or impressions are recorded in your traffic statistics, check if your campaign is active.
The financial limit is used to control your investment. You can set your financial limit in 3 different ways (unlimited/monthly/weekly).
Customers recognize e-shops not only by their name, but also by their logo. That is why it is important to have the e-shop logo ready and to add it to your company profile on Firmy.cz which you have linked to your registration at Zboží.cz, as soon as possible after the registration of your e-shop.
Inserting the logo is possible either in the administration at Firmy.cz or by sending the logo to by e-mail to email@example.com.
Almost three million customers a month search for company services on the Internet. Every month, 2.5 million customers visit the profiles of specific companies on Firmy.cz.
With a business profile from Seznam, your offer will be visible where your customers are – on Firmy.cz, Mapy.cz, on the homepage of Seznam.cz, and in its search.
You can change your login easily in the administration at Zboží.cz, in the upper right corner, after clicking on “Settings”. In the User Editing tab, you can change your login account at any time.
If you use Dynamic Retargeting or Dynamic Banners in Sklik, check in the Sklik administration whether the link to Zboží.cz has been preserved or renew the link.
We recommend that, for logging into the administration at Zboží.cz, you choose an account that you use regularly. This way, you avoid situations when you may not receive important information, e.g., running out of credit, exceeding your financial limit, not having the XML feed processed, etc. This way, you can prevent situations when you are not aware that your offers are not being displayed on Zboží.cz.
The wallet account is used for paying the amount charged for clicks made to your e-shop from Seznam.cz services. Should you need to draw credit from another wallet and change the wallet account, you can do so in the Zboží.cz administration.
You can simply change your wallet account in the Zboží.cz administration in the “Campaign management” tab, where you enter “Create a campaign for another account”. You will then be asked to log into your new wallet account and activate your campaign.
We will not allow you to change your wallet account if we have a record of a debt on your current account. You must first pay the debt on your current wallet account (or transfer funds from another account that is registered under the same ID number in line with the Client Zone terms).