Price list and auction clicks

Basic price list

For each click through to the e-shop from the Zboží.cz service, a minimum price of CZK 0.50 – 3, excluding VAT, is charged (depending on the sales price of the offer). This is subsequently deducted from the Seznam Peněženka service.

The actual cost per click may be lower than the maximum price offered (the system will charge the lowest amount needed to maintain the position), but at least CZK 0.50 – 3, excluding VAT.

Auction clicks allow you to increase your position over your competitors, both in product detail and in offer search results when sorted by popularity (default method). When sorting by sales price (lowest price, most expensive), the price for the subsequent click is always charged at CZK 0.50 – 3, excluding VAT.

Seasonal price list

Every year during the high season (from 1 October to 31 January) the cost per click is charged according to the seasonal price list. For each click through to the e-shop from the Zboží.cz service, a minimum price of CZK 0.60-3.60, excluding VAT, is charged (depending on the sales price of the offer).

Setting the maximum amount per click

In the XML feed

Filling tags (tags)

MAX_CPC (maximum cost per click in product detail)
MAX_CPC_SEARCH (maximum cost per click for separate offers and ZAs)

In the administration interface

Individual items

by setting the cost per click in the details of each offer

Bulk items

exporting / importing items in a CSV file into the Zboží.cz system
exporting / importing categories in a CSV file into the Zboží.cz system
price ranges according to the sales prices of the offers

CPC setting priorities

Click-through prices can be set for individual offers, by category or by price range. The price will then be taken from the currently selected option and is valid for all e-shop offers.

If more than one option is selected, their priority is as follows

item settings
settings by category
settings according to price ranges

If MAX_CPC or MAX_CPC_SEARCH is set to a value lower than the CPC for the given sales price, we will display the offer and automatically increase the CPC to the amount per click that is the minimum for the given sales price range.

If you select the settings from the XML feed in the Administration of Zboží.cz under the tab “Aukce a konverze” – “Ceny prokliku” and at the same time you have the auction set for individual items, for categories or for price ranges – the auction will be taken only from the XML feed.

*Auction setup via XML feed in Zboží.cz admin*

If you select the settings from the XML feed in the Administration of Zboží.cz under the “Aukce a konverze” – “Ceny prokliku” tab, but the MAX_CPC or MAX_CPC_SEARCH tags are not filled in the feed – the auction will be counted according to how it is set in the Administration of Zboží.cz. (If the auction is not set up, you will be charged the minimum CPC according to the Zboží.cz price list.)

Adjustment of max. CPC using multipliers

You can increase the maximum price offered per click by up to 900% or reduce it by up to 90%. A reduction of 100% will result in your offers being issued at the minimum cost per click according to the current price list. You can adjust the MAX_CPC based on the site, offer placement, and device type.

Examples:
With a maximum CPC of CZK 5 and an increase of 200%, the resulting value will be CZK 15.
When reducing the max. CPC 5 CZK by 50%, the resulting value will be CZK 2.5.