Dynamic banner (DB)

Dynamic banner is a type of product listing ad in the Sklik display network, suitable for acquisition campaigns. It is displayed in the Sklik display network.

Dynamic banner is conceptually similar to Dynamic ratergeting – it uses the Zboží.cz product database and always shows users the offers with the current price that are available. However, unlike DRTG, it reaches groups of new users that you define yourself.

The dynamic banner also allows you to:

• use the newly available elements, such as description (slogan), offer description and the discount
• customization of the design by setting colours and fonts (the appearance of the advertisement is determined by the specific settings of the Dynamic Banner Template)

What does a dynamic banner consist of?